I’m not a fan of jeans, I admit. Trying them on in the store just makes me sigh even before I hit the fitting room. Thankfully the iconic Levi’s brand decided to give a damn by taking a few years to research and completely overhaul how they create jeans for women. I’m hopeful. I may just go in a store and try on a pair. Levis’s teemed up with Alicia Keys to launch their new initiative, and she fits the vibe perfectly. Peep Alicia’s promo video, featuring her new single 28,000. Alicia looks fabulous.

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