“Begging for acknowledgement, or even asking, diminishes dignity.” – Jada Pinkett-Smith


In this Facebook video, Jada Pinkett-Smith, openly acknowledges that she and her husband will not be watching or attending the Oscars. She also states the case for supporting Black films, artists, and businesses while urging people of color to claim their financial and influential power to help build up their communities. And that  we can do this without seeking the validation of mainstream organizations.
Will Smith wasn’t nominated for an Oscar this year for his role in Concussion. And while this may play a role in their stance this year, there is no denying that Jada’s statements in this video ring true. With over one trillion dollars in buying power, is it really necessary to state the obvious- that we are a force to be reckoned with? How long will people of color wait around to be validated by a system that consistently devalues us?