Beyoncé looking fabulous for Armani Diamonds

As if being bombarded by their clothing lines isn’t enough, celebs continue to expand their ever-growing cash empires by releasing an endless array of pafums and beauty products. Which ones hold up and which ones will tank almost immediately?

A True Stinker: Believe by Britney Spears

As this self-sabotaging starlet continues to tumble into career suicide, it will be hard for anyone to believe that this fragrance will survive it’s initial debut. And with all of the controversy surrounding the advertising for the fragrance, Britney’s reps might be hard-pressed to find an editorial willing to shed positive light on the product. Available in October.

More to Feen For: SJP’s Covet

Sarah Jessica Parker launched her second fragrance after Lovely, which is a woodsier, muskier scent. Parker’s goal for Covet was to create an almost genderless fragrance, which is accomplished using unlikely combinqtions of notes such as chocolate, honeysuckle, muguet, vetiver, and teakwood. A must if you want a deep, rich, and lingering scent.

Kate by Kate Moss: A Model Endeavor

Kate Moss launches her first-ever fragrance in the UK in September. The fragrance features a top note of orange blossom with lily of the valley, heliotrope, magnolia and peony, and rose petal notes. Kate’s Topshop line flew off the shelves; Kate die-hards will most likely want to smell like her too.

L By Gwen Stefani: Gwen Winds Down

L has been described as a fresh, airy scent, containing notes of jasmine, sweet pea, and freesia, among other soft and sweet scents. Not exactly groundbreaking or particularly strong, but perfect if you want a scent that isn’t too prominent.