French fashion line A.P.C.'s founder Jean Touitou recently launched a collection called Last Ni##@$ In Paris, for his Fall 2015 Men's Collection. Kanye West apparently co-signed the theme, given its homage to the 2011 hit from his Watch the Throne album. Personally, I've always hated that title, as I've traveled to Paris frequently since I was a little girl, and the last thing I would wanted to be associated with is the coonery of American rappers.
Kanye has fallen so far down the rabbit hole, that its become expected that he would give the green light. In fact, the public is so used to his silliness that it we're not even shocked when he makes ridiculous statements like this.
But back to the collection. Touitou made this statement:
I call this one look 'Last Niggas in Paris.' Why? Because it's the sweet spot when the hood—the 'hood—meets Bertolucci's movie Last Tango in Paris," he said. "So that's 'Niggas in Paris' and Last Niggas in Paris. Oh, I am glad some people laughed with me. Yes, I mean, it's nice to play with the strong signifiers. The Timberland here is a very strong ghetto signifier. In the ghetto, it is all the Timberlands, all the big chain. Not at the same time—never; it's bad taste. So we designed Timberlands with Timberland…"
I mean, when is the last time this guy was in an actual ghetto? Has he ever been to the ghetto? Hell, when was the last time Jay-Z was at Marcy Projects without security detail? Seems like Black appropriation for profit, without conscience or consequence has the full- on green light in 2015. For shame. At least Timberland had the common sense to drop the collaboration.